Digital Product Analyst

Digital Product Analyst
Salary: £55,000 + Bonus
Location: Luton - Bedfordshire
Please note: We are not able to offer sponsorship for this role.
We are seeking an experienced Digital Product Analyst with a passion for data, experimentation, and digital optimisation. This role is ideal for someone who thrives in a fast-paced environment, is highly analytical, and enjoys working at the intersection of product, data, and user experience.
Key Responsibilities

• Leverage advanced Web Analytics tools (especially Google Analytics 4) to monitor and evaluate user behaviour across digital platforms.
• Create compelling, data-driven dashboards using platforms such as Looker Studio, Tableau, or Looker.
• Design and analyse experiments using MVT, A/B testing, and other analytics tools such as Optimizely.
• Apply robust experimentation methodology, including hypothesis design, sample size calculation, test duration planning, and statistical significance analysis.
• Query and manipulate large datasets using BigQuery and SQL to extract actionable insights.
• Communicate findings clearly to stakeholders, ensuring alignment between data insights and product decisions.
• Collaborate across product, design, engineering, and marketing teams to support data-led decision making.
• Contribute to the evolution of analytics processes in a dynamic, high-growth environment.

Key Skills and Experience

• Strong experience with web analytics tools, especially GA4.
• Proficiency with dashboarding and data visualisation platforms such as Looker Studio, Tableau, or Looker.
• Hands-on experience with experimentation platforms (e.g. Optimizely) and a strong understanding of the MVT/A/B testing lifecycle.
• Proficient in SQL and experience working with Google BigQuery or similar data warehouses.
• Strong interpersonal and communication skills with the ability to build effective relationships across teams.
• Commercially minded with excellent problem-solving and numerical analysis capabilities.
• Self-starter with the ability to prioritise tasks, manage ambiguity, and work independently.
• Comfortable working in a fast-paced and constantly evolving environment.

This is a great opportunity for a data-driven and customer Insight individual who wants to make a tangible impact on product development and customer experience.